Fine Lines & Wrinkles

It’s never too soon to start thinking about anti-aging. However, when you’re younger the focus is on prevention and creating a strong foundation. As you get older your skin will also begin to naturally produce less collagen and it’s normally in your thirties when you’ll start to see the first noticeable signs of aging. At this point your skin routine should start to incorporate products and ingredients intended to minimise the appearance of aging.


What Causes Fine Lines & Wrinkles?

They are caused by the degradation of collagen and elastin in the skin. These are the building blocks for helping give your skin structure and keep it looking firm and smooth. As they break down your skin becomes looser and fine lines will start to appear around your eyes and mouth. Over time fine lines will become wrinkles.

How Does the Sun Impact Fine Lines & Wrinkles?

Sun damage is the main cause of premature aging as UV radiation speeds up the process of the break down of collagen and elastin. The best way to help prevent aging is to use a daily sunscreen.

Best Ingredients to Help Fight Aging

Some ingredients will help to prevent and fight the formation of fine lines and wrinkles, whilst others help to diminish the appearance of aging by adding brightness and nourishment to your skin.

Retinol/Vitamin A

One of the best anti-aging ingredients available at the moment. The reason it’s so powerful is because it helps to increase cell turnover which fights the formation of fine lines. If you are new to retinol make sure to use a low concentration and only once or twice a week before building up to applying more regularly and in stronger concentrations.
Browse Products

Hyaluronic Acid

Hyaluronic acid can hold onto 1000x its weight in moisture meaning it helps our skin to retain moisture which is something our skin naturally stops being able to do as we get older. This helps to diminish the appearance of fine lines and wrinkles whilst adding firmness and plumpness to our skin.
Browse Products


These are known for their exfoliating benefits which helps to add brightness to the skin however, they also help to boost collagen and elastin which are what fights against the loss of firmness in your skin. Lactic acid in particular also helps to plump the skin as it has moisturising benefits too.
Browse Products

Jojoba Oil

This is a natural oil that is deeply hydrating and helps to restore and then protect your skin barrier. This will help to minimise the appearance of fine lines and wrinkles.
Browse Products

Vitamin C

This is a powerful antioxidant and is a key ingredient to incorporate to prevent and reduce the appearance of sun damage.
Browse Products

Fatty Acids

These help to keep your skin barrier strong by helping to lock in moisture and hydration. Hydrated and nourished skin will help your skin to look glowy and youthful.
Browse Products

Fine Lines & Wrinkles Bestsellers