Dark Circles

Dark circles are a broad term to refer to shadowing or darkness around the eyes. There isn’t a singular reason for why people develop them meaning each one needs a different solution.


What Causes Dark Circles?

The most common causes of dark circles are:

Sun damage: can cause the overproduction of melanin.
Genetics: deeper set eyes, certain eye shapes and your brow structure can all create shadowing underneath your eyes.
Pale skin: a lack of melanin in the skin makes capillaries and other blood vessels more apparent.
Aging: your skin becomes thinner making capillaries more visible.
Dehydration: can make your eyes appear sunken and dull creating the appearance of shadows.
Fatigue: capillaries become more apparent through the skin.

Are Dark Circles Permanent?

Dark circles for some people are not permanent and will disappear based on lifestyle or environmental changes. For instance, as the seasons change dark circles may become less pronounced or disappear as you get a tan. However, for others dark circles will be permanent.

How to Prevent Dark Circles?

Other than skincare ingredients and products there are some other things you can do to help reduce the appearance of dark circles:

Wearing sunglasses outdoors protects the fragile skin around your eye from sun damage.
Avoid wearing a thick moisturiser in the morning if you wear make-up as this can cause the make-up to sit into the fine lines around your eyes making them look older and worsen the appearance of the dark circles.

Best Ingredients to Brighten Dark Circles

Some of the causes of dark circles are genetic and so can’t be fixed by a singular skincare product but you can still introduce key ingredients to help counteract the shadows and brighten the under eye area.


Protects against sun damage and the hyperpigmentation that may occur in response to the damage.
Browse Products

Hyaluronic Acid

Adding in this hydrating ingredient will help to plump and brighten the eye which can help to hide dark circles.
Browse Products


This constricts capillaries which reduces the darkness of the blood vessels in the eye area.
Browse Products

Vitamin C

Protects the skin from free radicals which damage the skin which can lead to hyperpigmentation.
Browse Products

Dark Circles Bestsellers