Peace & Pure

Alice Wu founded the brand Peace & Pure as a need she felt that lies close to her heart. The need is apparent in the brand’s holistic philosophy, where she reminds us of the importance to stop, reflect, and become one within oneself. Everyday stresses and strains can quickly build up and show in the form of a tired, dull or irritable-looking complexion. Peace & Pure hero products, the multi-award Timeless Elixir Facial Serum contains 20 highest quality ingredients, organic, certified vegan, cruelty-free and 100% derived from botanicals. This serum is a crucial part of a pro-aging rutine and the answer to healthy, radiant and visibly younger-looking skin.