Skindays is a curated skin and wellness marketplace. We exist to connect people with the brands that truly deserve their attention: brands built on genuine expertise, a clear purpose, and a commitment to doing better.

Founded in London in 2022 by Diana Stenbolt and Gemma Estrela, Skindays was born from a shared belief that the skincare industry had become more overwhelming than empowering. The two founders, who met whilst working at Farfetch, recognised the same gap: a market flooded with products but lacking the curation and clarity that would allow people to make genuinely informed choices. Skindays was their answer to that.

We carry over sixty brands. Every single one has been chosen deliberately.