What Is Hyaluronic Acid? How It Hydrates Skin
Hyaluronic acid is a humectant, an ingredient that attracts and holds water. It occurs naturally in skin and is used in serums, moisturisers and masks to help skin feel hydrated and look plump.
What it is used for
It is used to hydrate and to soften the look of fine dehydration lines. It suits dehydrated skin of any type, including oily skin.
Who it suits
It is well tolerated by most skin types, including sensitive skin.
How to use it
Apply to slightly damp skin after cleansing, then seal with a moisturiser so the water stays in. It pairs with ceramides, niacinamide and vitamin C.
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Browse our hyaluronic acid collection, or see dryness and dehydration.
Hyaluronic acid: frequently asked questions
Is hyaluronic acid good for dry skin?
Yes, as part of a routine. It adds water, so follow it with a moisturiser or oil to help keep that moisture in.
Can I use hyaluronic acid every day?
Yes. It is gentle enough for twice-daily use for most people.


